eBay and Amazon Title Requirements: One Product, Three Titles

Here is a real product title, exactly as the supplier wrote it, on a live store right now:

Cute Pets Nail Clippers Labor-Saving Dogs Nail Clipper Scissors Professional Pet Nail Clippers Cat Nail Trimmer Labor-Saving Pet Claw Grooming Scissors For Dogs Small Animals Paw Nail Trimmer

A hundred and ninety-two characters. The word "nail" appears five times. There is a double space in the middle. It was written by a machine, translated by another machine, and it is now the first thing a human sees about that product.

Every dropshipper and every importer starts here, because the supplier's text is what the import brings across. And the tempting move is to clean it up once and push the same clean version everywhere.

That doesn't work, and the reason is more interesting than "each platform has different rules". On each channel a different machine reads that title first, and the three machines want opposite things.

eBay: the title is the search index

eBay gives you eighty characters, and the field enforces them.

Paste the title above and here is precisely what survives:

Cute Pets Nail Clippers Labor-Saving Dogs Nail Clipper Scissors Professional Pe

It stops mid-word, and everything the supplier thought was important — cat, trimmer, grooming, small animals — never made it into the field at all.

That field is close to the whole game on eBay. The search engine matches buyer queries against the title far more than against your description, so a word that isn't there is a search you cannot appear in. Eighty characters is not a summary of the product; it is a budget, and every one you waste on "Cute" or a repeated word is a keyword you didn't buy.

The other half is structured: the item specifics — brand, material, color, size. Those drive the filters down the left of a results page. Leave one blank and you are missing from that filter entirely, however good the title is.

Amazon: the title is a policy-checked field

Amazon used to give you far more room: up to two hundred characters in most categories. That changed on July 27, 2026. Titles in every category except media must now fit in 75 characters, spaces and brand name included — five fewer than eBay allows.

The rules about what goes inside were already strict. Since January 2025 titles may not contain the same word more than twice, prepositions and articles aside, and the characters ! $ ? _ { } ^ ¬ ¦ are not allowed unless they're part of a brand name.

The detail that no longer fits has a new home. Item Highlights is a separate field of up to 125 characters, indexed for search and shown next to the title in results and on the product page. A title still over the limit gets rewritten by Amazon's own AI, and brand owners in Brand Registry have fourteen days to review that recommendation before it is applied.

Look back at that supplier title. A hundred and ninety-two characters, "nail" five times: it now fails Amazon twice, on length and on repetition. Even a title packed to eBay's full eighty characters — the keyword stuffing eBay sellers have done for a decade — is too long for Amazon before anyone counts the repeated words.

Where eBay rewards packing the field, Amazon polices it. The same string cannot do both.

Your own store: the title is a sentence a person reads

On Shopify, Wix or WooCommerce there is no marketplace search engine to please. The title becomes the heading on the page and, separately, the blue line in Google — where roughly sixty characters are visible before it's cut.

So the machine reading you here is Google, and Google's ranking has not rewarded a wall of repeated keywords for many years. Worse, the human arriving from that link is judging whether this is a real shop. "Cute Pets Nail Clippers Labor-Saving Dogs Nail Clipper Sciss…" answers that question, and the answer is no.

A storefront title does the opposite job to a marketplace one: fewer words, in an order a person would say out loud, with the keyword work moved into the SEO description field where it belongs.

Write the product once, let the channel shape it

None of the above needs a tool. The point is knowing that three different fields hide under one word, and that "title" means index, policy field, or headline depending on where you are standing.

What a tool saves is doing it three times per product. We handed that exact supplier title to SellerClaw — a team of AI agents connected to the stores you already sell on, that you talk to in a chat — and asked for a draft on eBay and a rewrite for the Shopify store, without publishing either.

One catalog product, two channels: the character counts and the punctuation are the tell.

The eBay draft came back at sixty-nine of the eighty characters, ampersand-free and packed with the words a buyer types. The storefront version came back at fifty-six, with an ampersand and a dash, reading like a sentence. Same product, same catalog row, deliberately different strings — plus the item specifics filled in on the eBay side, where they are half the search.

That is also the honest limit. On a marketplace, some fields are not yours to write at all: on Amazon, listing against an existing catalog card means the title and photos belong to that card, and what you are creating is an offer against somebody else's copy. A tool that quietly "improves" your title there is producing something the platform will not take.

What to do with your worst title

Open the product with the ugliest title in your catalog — the one you know came straight from a supplier — and check three things.

Count its characters against eighty for eBay and seventy-five for Amazon. Count the most-repeated word. Then read the first sixty characters aloud and ask whether a person would click that in a list of results.

If it fails all three at once, that is normal — most imported catalogs do, including the ones whose products passed every check before the order. It also means one edit cannot fix it everywhere.

Which is the whole point: write the product once, then let each channel take what it needs. Doing that by hand is an afternoon per batch; handing the catalog to SellerClaw and reading the drafts before anything publishes is the same work with the typing removed, and the free credits are enough to compare the two on one product.