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Where an ad budget quietly goes: which products deserve the money, which are being promoted to nobody, and how to tell three weeks later whether a campaign worked.

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Cover: the dead tail of a catalog — don't advertise it
AdsAugust 13, 2026

Most of Your Ad Budget Is Promoting Products Nobody Buys

Campaigns are the easy part of advertising. The hard part is deciding what deserves the money, and that requires knowing what already sells.

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